Website speed optimization? We build your custom website completely free.

A visitor taps your link on a phone, on mobile data, between two other things. When the page appears right away, they read on. When it hangs, they go back to the search results.

Website speed optimization is the work of making pages appear fast, respond fast and stay stable while loading. It serves your visitors first and your rankings second.

Google's Search Central documentation confirms that Core Web Vitals are used by its ranking systems. Relevance still comes first, and among comparable pages a good page experience helps.

Google measures page experience with three Core Web Vitals. According to web.dev, Google's documentation for developers, a page passes when 75 percent of real visits meet these values.

PageSpeed Insights, Google's free test, shows two kinds of data. Field data comes from real Chrome users over the past 28 days. Lab data is a simulated test on a mid-range phone. Field data is what counts for search.

Before you pay for a slow website fix, measure. This takes five minutes.

1. Run PageSpeed InsightsGo to pagespeed.web.dev, enter your homepage and look at the mobile tab first.
2. Read the field dataCheck whether LCP, INP and CLS are green. Small sites sometimes lack field data, and then the lab score is your guide.
3. Test your money pagesRepeat the test for your main service page and your contact or booking page.
4. Open the site on your own phoneSwitch off Wi-Fi and load the page on mobile data. Count how long it takes before you can read and tap.

Search Console, Google's free dashboard for site owners, has a Core Web Vitals report that groups all your pages into good, needs improvement and poor.

Most slow sites share the same handful of causes. Knowing them helps you judge any quote.

1. Heavy imagesA photo straight from a camera is many times larger than a screen needs. Images are the most common cause of a slow first view.
2. Too much JavaScriptPage builders, plugins and tracking scripts load code the visitor has to download and run before the page reacts.
3. Stacked plugins and appsEach add-on on WordPress or Shopify brings its own files. Twenty add-ons mean twenty sets of files.
4. Slow hostingA crowded shared server takes long to send the first byte, and everything else waits for it.
5. Fonts and embedsCustom fonts, video players, maps and chat widgets from other servers each add a connection and a delay.

To improve page speed we work through the same list on every build, in order of impact.

1. Modern image formatsWe serve images as AVIF or WebP in several widths, so a phone downloads a small file and a large screen a sharp one.
2. The first screen firstThe main image and the text above the fold load with priority. Everything further down loads as the visitor scrolls.
3. Lean codeWe write the code by hand and ship only what the page uses. Scripts run after the first view.
4. Reserved spaceImages, videos and banners get fixed dimensions, so the layout stays still while loading.
5. Fonts from our own serverFonts are hosted with the site and preloaded, which saves connections to other servers.
6. Fast hosting and cachingPages are prepared in advance and cached, so the server answers at once.

Many owners ask us: can you speed up my website as it is? Sometimes a patch is enough. Compressing images and removing unused plugins can lift a site a good way.

Often the cause sits in the foundation: a heavy theme, a page builder or a stack of apps. Then each fix fights the platform, and the gains fade with the next update.

We chose the second route. We build on our own platform with hand-written code, so speed is part of the foundation. You see the result first and decide afterwards.

Comparing offers for a website speed optimization service? Ask each provider these questions.

1. Which numbers do you report?Ask for LCP, INP and CLS on mobile, before and after, measured with PageSpeed Insights.
2. Field data or lab data?A lab score of 100 is nice. The field data from real visitors is what Google uses.
3. Which pages are covered?The homepage alone is too little. Your service pages and booking page bring the customers.
4. What happens after updates?Ask who checks speed after new plugins, new content or a redesign.

We build your complete custom website first, at our own expense: premium 3D design in your own brand, online booking, an AI chatbot and monthly SEO. In a 15-minute online showcase you see it and test the speed yourself.

Happy with it? Then it is live within two weeks. Two months after launch you choose again. Stop after two improvement rounds and you get your money back.