Conversion rate optimization for your website? We build your custom website completely free.

A conversion is every action that matters to you: a quote request, a booked appointment, a phone call or a purchase. Conversion rate optimization, CRO for short, raises the share of visitors who take that action.

More visitors usually cost money or months of work. A higher conversion rate gets more customers out of the traffic you already have.

An example: with 1,000 visitors a month, a 1 percent rate gives ten inquiries. At 2 percent you have twenty inquiries from exactly the same traffic.

The formula is simple: conversions divided by visitors, times one hundred. A site with 2,000 visitors and 40 inquiries in a month has a website conversion rate of 2 percent.

Always use the same period and the same definition. Decide once whether you count visitors or visits, and whether phone calls count next to forms. Then you can compare months fairly.

Benchmarks vary widely by trade, price and traffic source, so the best comparison is with yourself. Measure your current rate, improve one thing and check after a few weeks whether the number rises.

Good CRO starts with knowing where visitors drop off. These are the measurements we set up on every site.

1. Key events in Google Analytics 4A key event is an action you mark as important, such as a sent form, a completed booking or a tap on your phone number.
2. Calls and WhatsApp tapsMany customers on a phone contact you directly. We count those taps separately, so they show up in your numbers.
3. Per traffic sourceVisitors from Google, ads, social media and direct visits convert at different rates. You see which source brings customers.
4. Small steps along the wayA started booking or a completed quiz shows where interest begins and at which step people leave.

These are the building blocks that increase website conversions for a service business. Each one is part of every website we build.

1. A fast pageA page that appears quickly keeps visitors. We test with Google's PageSpeed Insights on a phone connection.
2. A first screen that says it allWhat you offer, for whom and what the next step is, visible before any scrolling.
3. One clear main buttonIn a standout color with concrete text, such as Book your free intro call.
4. Proof near the buttonGoogle reviews, photos of your work and short customer stories build trust where the decision happens.
5. Short formsWe ask only what you need for the first step. Every extra field is an extra hurdle.
6. A small first stepA check, quiz or calculator that fits your trade gives hesitant visitors an easy way in.
7. Online booking and a chatbotVisitors pick a time themselves, and the AI chatbot answers doubts the moment they come up.
8. Fast follow-upEvery inquiry gets a reply by email and WhatsApp, because speed raises the chance of a deal.

A landing page is the page a visitor arrives on after clicking an ad or a search result. Landing page optimization makes that page match the promise of the click.

The headline repeats the words of the ad. The page offers one action and leaves side paths out. Proof sits directly under the first screen, and the form or calendar is one tap away.

For paid traffic this matters twice. A better page gives more inquiries per click, and the same ad budget then buys more customers.

The reliable way to improve is to change one thing at a time, such as the text on your main button or the headline of your homepage, and compare the result with the period before.

With a lot of traffic you can run an A/B test: half of your visitors see version A, the other half version B. With modest traffic, comparing longer periods works better, so chance plays a smaller role.

Start with the pages that get the most visitors, usually the homepage, your main service page and the contact page. An improvement there pays back first.

Comparing CRO services from different agencies? Check that these parts are in the proposal.

1. A baselineYour current conversion rate per page and per source, so every later claim can be checked.
2. Research with real visitorsNumbers show where people leave. Customer answers show why. Ask buyers what almost made them hesitate.
3. A list of changes in order of impactLargest expected gain first, with the reason for each change.
4. Phone firstEvery change is checked on a small screen, where most visitors are.
5. A report you can readInquiries, bookings and calls per month, in plain numbers.

With Delta Six, conversion is part of the build: premium 3D design in your own brand, online booking, a lead magnet for your trade, an AI chatbot and follow-up by email and WhatsApp.

We build your complete custom website first, at our own expense, and show it in a 15-minute online showcase. Happy with it? Then it is live within two weeks.

Two months after launch you choose again. Stop after two improvement rounds and you get your money back.