Website design examples worth copying

Most collections of website design examples are picked for looks. A business owner needs a different filter. An example is worth copying when it wins customers for the business behind it, and four things decide that.

1. A clear offer in the first screenWithin five seconds you know what the business sells, for whom and where. The headline says it in plain words and the image shows the product or the work.
2. Proof close byReviews, a rating, client logos or figures sit in or directly below the first screen. A visitor believes other customers sooner than the business itself.
3. One main actionOne button stands out: book, call, request a quote or start a check. Every other link is visually quieter, so the next step is obvious.
4. SpeedThe page appears fast on a phone on mobile data. Google's web.dev documentation sets the target for the main content at 2.5 seconds or less.

Hold every example on this page against these four points. A site that passes all four is a model for your own. A site that passes only one is decoration.

Open the example on your phone and look for five seconds. Then close it and answer three questions from memory. What do they sell? Why would you trust them? What were you asked to do?

If you can answer all three, the first screen works. If one answer is missing, you have found the weak spot, and you know what to do better on your own site.

After that, scroll the whole page once and write down the order of the sections. That order is the part of an example you can reuse most easily, because it carries over to any trade.

The business examples below all come from our own portfolio of Dutch businesses. For each one we describe what the first screen does, the feature that stands out and why it works. You can open them all on our portfolio page.

A car buyer wants to see cars. The strongest dealer sites put a car in motion in the first screen and connect the visitor to the real stock within one click.

1. Italian car specialist in De MeernA 3D Alfa Romeo Spider turns along while you scroll, and the headline switches between Alfa Romeo, Lancia and Fiat. The standout feature is a free Alfa check by license plate, fed with data from the Dutch vehicle authority.
2. Used car dealer in OssThe hero is a turntable on which five stock cars rotate in turn. A car choice check finds your car in one minute, and a test drive planner books the drive in one more.
3. Used car dealer in EindhovenA hero with video shows the atmosphere of the showroom. A car check matches the visitor with what is really in stock and then switches to WhatsApp. Reviews sit directly below the hero.
4. Workshop in OnstweddeA diagnostic scanner moves in the hero. Visitors click a warning light to see what it means, and the workshop appointment starts with the license plate.

Why these work: each first screen shows the trade in one image, and each standout feature answers the question the visitor arrived with. The license plate is a smart opening, since every car owner knows it by heart.

Some services are best explained by showing the change they make. Two sites in our portfolio do exactly that in the first scroll.

A car detailer in Spijk opens with a before-and-after slider that turns the dirty car clean. Three chapters follow, paint, interior and rim, that rinse clean while you scroll. A paint check in three questions and a calendar for the Saturdays complete the page.

A seller of e-bikes and scooters uses a ride hero. A Vespa, Piaggio, Sparta, cargo bike or Yadea rides past the headline, exactly the vehicle the headline names. A bike choice check and a booking flow for a test ride follow.

Why these work: the visitor sees the outcome before reading a word. The slider proves the quality of the work, and the riding vehicle shows the range in a few seconds. Both sites then offer one low-effort step.

Catering is sold on atmosphere and on trust. A client is handing over an important evening. The best caterer sites let you feel that evening and then make the first question easy.

1. Caterer in AmsterdamThe site is one evening in four chapters as a scroll film: 6:00 PM the table, 7:30 PM the kitchen, 8:30 PM at the table, 11:00 PM the party. It uses their own photos in the wine-red house style.
2. Caterer in HaarlemA hero with video loop and rotating word. An occasion check asks four questions and puts the answer ready in WhatsApp. A photo strip gives a look inside the kitchen.
3. All-round caterer in ZwolleA hero with video loop, and a check of three questions that tells you how many appetizers per person you need. A review stream shows Kiyoh ratings, and a fixed bar leads to the check.
4. Caterer in EnschedeA scroll film from their own footage, a portion check as lead magnet and a calendar that fills itself.

Why these work: the question every host has is how much food to order. A check that answers it in three or four questions gives value first, and the caterer receives a warm inquiry with the numbers already filled in.

A venue sells a room people have yet to stand in. The site has to do the walk-through for them, and then turn interest into a date and a guest count.

An Amsterdam event venue with a 650 square meter hall opens with a hero that plays by itself as a fifteen-second montage. A film in three chapters runs along with the scroll. A check shows what fits in the hall, and booking takes five steps.

A Rotterdam wedding venue in a house from 1679 uses a scroll film in four chapters: arrival, reception, celebration and the evening. Visitors calculate a guide price, read reviews from wedding and venue platforms and see a timeline of the house.

A party rental business from Oss, a family business since 1940, tells its story as a scroll film from an empty field to a full party. A tent check and a custom booking flow follow.

Why these work: each film follows the order of the real day, so the visitor pictures their own event. The capacity check and the guide price answer the two questions that normally take a phone call.

For a kitchen or custom interior, the first question is what it will cost. Sites that help with that question early earn the showroom visit.

1. Kitchen store in The HagueA hero with a plant wall as loop video and a rotating word. A price check gives a kitchen price in ten screens. Reviews and figures come directly after the hero, then a scroll film and a custom booking flow.
2. Interior builder in BaarnA scroll film on their own project photography, with moving product images of the custom work. The price indicator starts directly with the first question.
3. Fireplace and stove store in ZonnemaireA scroll film in four chapters: the place, the choice, the craftsmanship, your fireplace. A selection guide helps you discover your fireplace. All their written Google reviews are shown, with a link to their profile.

Why these work: a price check that opens on the first question skips the usual wall of intro text. The visitor gets a number or a recommendation, and the business gets a lead who already knows the range.

A local service lives on appointments and phone calls. These small business website examples keep the path to that contact as short as possible.

A mobile men's hairdresser shows a scroll film with reviews directly below the hero. The rates stand high on the page, and a working calendar lets you schedule your haircut directly. A hairstyle check serves as lead magnet.

A gardener opens with a garden that comes to life in the hero, with a leaf as cursor. A garden plan guide starts directly from the hero, and real Google reviews and figures follow.

A small horse boarding stable on the Veluwe opens with a hero film of a rider who mounts and rides off. It has a dedicated section for its horse taxi and one about the surroundings, and you can call the owners directly from every page.

Why these work: rates, a calendar and a phone button answer the practical questions at once. The moving hero adds character, and the plain information right below it keeps the visit short and useful.

An online store has to do the job of a good shop assistant. The examples in our portfolio guide the buyer toward a choice before they reach the product page.

Jazz Reptiles is an online store for ball pythons and corn snakes from their own breeding, with prices and buying guides. The guides answer the questions a first-time buyer has, so the store sells advice and animal together.

A supplement store in Brielle offers 39 products, each with an explanation. Categories appear as round buttons at the top, a free personal plan serves as lead magnet, and a subtle fractal forms the background.

A wine and delicatessen brand opens with a pouring glass in the hero. A wine and food pairing guide is the lead magnet, a store finder points to the shops, and real Google reviews sit below the hero. The cursor is a wine glass.

Why these work: each store reduces choice stress. A guide, a personal plan or a pairing tool turns a long catalog into a short list, and a short list is easier to buy from.

Put the examples side by side and one recipe appears. It holds across car dealers, caterers, venues and shops, which is why you can apply it to your own trade.

1. An image of the trade in motionA turning car, a pouring glass, a garden that comes to life. The visitor knows the trade before reading the headline.
2. Reviews directly below the heroProof arrives at the moment the visitor starts to wonder whether the business is any good.
3. A lead magnet that fits the tradeA lead magnet is a free tool that gives the visitor something useful in return for a first contact: a check, a quiz or a calculator.
4. A booking flowA calendar or a short series of steps, so the visitor can act at ten in the evening when the business is closed.
5. A story told by scrollingChapters in the order the customer experiences them, from arrival to the end of the evening.

A layout is the skeleton of a page: what comes first, how much the visitor sees at once and how the page moves. Nearly all the best website designs for business use one of these five website design layouts, or a mix of two.

Choose the layout from what you sell. A product you can turn deserves a turntable. An evening people will remember deserves a scroll story. A straightforward service with one strong photo is well served by a split hero.

On a phone every layout becomes a single column. So judge these homepage design examples in portrait, with your thumb, before you look at them on a large screen.

The layout decides the look of the first screen. The order of the sections below it decides whether a visitor keeps going. In the homepage design examples above, this order returns again and again.

1. 1. HeroHeadline with the offer, one image of the trade and the main button.
2. 2. ProofReviews, a rating and a few figures, directly below the hero.
3. 3. Services or productsWhat you can choose from, as cards with an image and one line each.
4. 4. Lead magnetThe check, quiz or calculator, for visitors who want help before they call.
5. 5. MethodHow working with you goes, in three to five steps.
6. 6. PeopleFaces of the owner or the team, so the visitor knows who will show up.
7. 7. QuestionsThe five to eight questions you answer on the phone every week.
8. 8. ContactThe calendar, the phone number and the address, with the main button once more.

Use this as a starting order for your own website design homepage. Move a section up when your customers ask for it first. A barber moves the rates up. A venue moves the capacity up.

Website design samples are a source of ideas. They serve you best when you separate the parts that transfer to any business from the parts that belong to one brand.

A copied look makes you a second version of someone else. A copied structure, filled with your own brand colors, your own photos and the words your customers use, makes a site that is recognizably yours.

Be critical of effects too. Ask of every animation what it shows about the business. The turning Spider shows the specialty of the dealer. An effect that shows nothing of the business only adds loading time.

A site can look superb on the designer's own screen and still load slowly on a phone. Test every example you admire before you ask for something similar.

Open PageSpeed Insights, Google's free speed test, and paste the address of the example. Look at the mobile result. Google's web.dev documentation counts a largest contentful paint of 2.5 seconds or less as good. That is the moment the main content is visible.

The same documentation asks for a reaction to a tap within 200 milliseconds and a layout shift score of 0.1 or less. Layout shift means parts of the page that jump while it loads.

A slow example can still inspire you. Take the idea and ask your designer how to build it lighter: a shorter video, a still image that loads first, or motion that starts after the page is readable.

A designer works faster and better with a small, well-explained collection than with a list of thirty links. Six steps get you there in an afternoon.

1. Collect five to eight sitesTake three from your own trade and the rest from other trades. The examples from outside your trade often bring the freshest ideas.
2. Write one sentence per siteName exactly what you like: the first screen, the price check, the way reviews are shown. One sentence forces you to be specific.
3. Take screenshots on your phoneCapture the first screen and the part you like. Sites change, and a screenshot keeps your reference intact.
4. Add two sites you dislikeSay why in one sentence. A designer learns as much from what puts you off.
5. Mark the layoutWrite next to each example which of the five layouts it uses. You will quickly see your own preference.
6. Add your own materialSend your logo, brand colors, best photos and three reviews along. The examples show direction, and your own material makes the result yours.

End the collection with one line about the goal: more bookings, more quote requests or more orders. Every design choice can then be tested against that goal.

Examples from other businesses take you a long way. The final step is always a guess: how will this look with your name, your photos and your offer?

We remove that guess. Delta Six builds your complete custom website free first, in your own brand, and shows it in a 15-minute online showcase. You only pay when you're happy.

Choose us and your website is live within two weeks. Online booking, an AI chatbot, a lead magnet for your trade, follow-up by email and WhatsApp, review follow-up and monthly SEO are included as standard.

• Open each example on your phone and look for five seconds.
• Write down what the business sells, why you would trust it and what you were asked to do.
• Check that reviews or other proof sit in or directly below the first screen.
• Count the buttons in the first screen and confirm that one stands out.
• Run the example through PageSpeed Insights and read the mobile result.
• Write down the order of the sections on the homepage.
• Name the layout: hero with video, split hero, scroll story, product turntable or long single page.
• List what you take from the example: structure, proof, lead magnet idea and booking flow.
• List what you leave: colors, typefaces, photos and wording.
• Collect five to eight examples, with three from your own trade.
• Write one sentence per example about exactly what you like.
• Add two sites you dislike, each with a reason.
• Send your own logo, brand colors, photos and reviews along with the collection.
• State the goal of your site in one line: bookings, quote requests or orders.